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Frequently asked questions
What is Agentic Marketing and how does it differ from Generative AI?
While Generative AI is reactive, creating content only when prompted, Agentic Marketing is proactive. Kana’s agentic platform doesn’t just write copy; it sets goals, plans multi-step workflows, and executes them across your tech stack.
Should agentic AI be used only to automate established workflows?
No, agentic AI has the ability to create new workflows and help take automated action based on access to data, insights, and information you've never had before. Don't only ask “How do I do what I’ve always done, but faster?” Start asking “What can I do now that I never could before?” Kana exists to help you explore that frontier, and we’ll build the answer together.
How do I start "agentifying" my marketing?
Start with a specific "outcome-based" challenge—like improving audience precision or increasing AI visibility. Kana plugs into your current data flow and deploys specialized agents to solve that specific problem first, scaling as you see ROI.